MAWOWO ADVERT
When you first hear of an advert that goes by the name ‘Mawowo’, the first thing that comes to mind is that this is definetily a snack advert or maybe a childrens advert, right? well you are not far from the correct answer but still not so accurate because Mawowo is actually a MILK advert. The correlation for using the name mawowo in a milk advert is that Mawowo actually represented the word ENERGY in the advert. Ilara milk company is a Kenyan dairy company that was founded in the year 2007. It has over the years managed to gain and retain face as a good company that produces fresh milk. However, Ilara gained more fame than ever before in the year 2018 when they launched an advert on the Kenyan television screens in that year. The advert was streamed by the major broadcasting houses in the country like Nation House Kenyan over a period of close to an year. This advert mainly targeted the younger audience from around the ages of 3 to 14. The advert was to sell Ilara as the best mi...